The last few months have been a whirlwind! We rebuilt the publisher dashboard from the ground up, shipped a new system for collecting and approving creator content in campaigns, and made many existing...
The last few months have been a whirlwind! We rebuilt the publisher dashboard from the ground up, shipped a new system for collecting and approving creator content in campaigns, and made many existing...
Creator programs didn’t start as monetization systems. They started as a response to a shift in game discovery. In the late 2010s, creators on YouTube and Twitch were driving massive player acqu...
Tebex recently published a data report, "Cheat Code: The Creator Code Revolution", built on 1.5 million+ creator-backed transactions and 635,635 unique players across their platform. It's one of the m...
We've shipped a lot since our last update, with new features and improvements across creator programs, webshops, and the publisher dashboard. What follows are a few highlights, but if you'd like a ful...
The best creator programs usually start scrappy—a small cohort of core creators, simple tracking of their performance, and a direct line of communication between creators and program stakeholder...
Getting creators to invest their time and energy into your game is hard, and getting them to stick around and grow with you is even harder. Most game teams can drive initial interest, but far fewer ha...
The Heroes of Fortune Creator Program is live! We’ve partnered with Included Games to support the creators who are playing, sharing, and helping grow the Heroes of Fortune community. ...
Once the foundation is set and the value is clear, the next challenge is turning your program into something real. This is where structure starts to matter just as much as strategy. If you’re ju...
Creator programs have evolved into full-scale growth engines. In 2026, the best programs don’t just reward creators; they shape in-game economies, drive retention, and drive growth at scale. Wit...
Game discovery used to be driven by trailers, launch events, paid ads, and media coverage. While those marketing channels still matter, game discovery today has largely shifted to happen through conte...
